UATL by the Atlanta Journal-Constitution

AJC is a legacy media brand who recently re-launched their 150+ year old brand in early 2024. UATL is a new subsidiary brand of the AJC specifically catering to black culture in Atlanta. The ask was to produce launch assets, including a brand photoshoot, ideation on brand activations, developing social media guidelines, and creating social content.

Creative Director: Amanda Brency, Art Director: Jailyn Easley, Copywriter: Geordan Street, Designer: Mandy Rahiya

Photographer: Eric Jordan | Composer: Jess Carp