Nike Maker’s Program: #NikeNeedItNow

We Make TikToks, not ads.

In Fall 2021, Nike and JD Sports launched an innovative TikTok program aimed at modernizing its established Need it Now partnership by bringing it to the forefront of Gen Z culture. We built a community of content makers to share their pursuits in sport and style, while featuring head-to-toe looks from the Nike x JD Sports Need it Now collection. Since FA21, we’ve partnered with over 25 creators, driven over 15M views, 100K likes, and over 50K visits to jdsports.com. our stories have transcended brand awareness, driving unprecedented conversions for the Need It Now page on JD Sports. Our biggest goal was to create a content ecosystem with intentional, cohesive, and connected storytelling to elevate every consumer touchpoint related to Need It Now.