Of the 17 brands, Holiday Inn is IHG’s most popular hotel under IHG, especially outside of the states. Recently Holiday Inn Europe underwent a brand refresh and redesigned a handful of their European properties. For this project, we created organic and paid social media content that matches their updated aesthetic. The ask was to create updated social brand guidelines, and design a new set of organic + paid social assets to pair with the updated guidelines. In March 2024, this project won an Amy Award for Best OOH.