IHG: voco Hotels

Over the past few years, many of the IHG properties we’re renovated and redesigned. To match this updated aesthetic and promote each individual property, the ask was to create updated brand guidelines for the voco Hotels social platforms and design a new set of organic social assets to pair with the updated guidelines.

Deliverables: Social Brand Guidelines, Static Social (Meta), Static Story (Meta), Animation (Meta/TikTok)