For the Greater Atlanta

Our team was tasked with developing a campaign to re-launch the newly branded AJC. The ask was to put the soul and substance back into the AJC with a unique POV of Atlanta the city.

Team: Creative Director // Melanie Malone & Jody Spychalla, Art Director // Jailyn Easley, Copywriter // Steven Ashford, Designers // Mandy Rahiya & Mariana Silva, Content Creator // Zae Jordan

Deliverables: Brand Spots, OOH, Paid + Organic Social Content