AFLAC Kickoff Game: College Football

As a widely known brand, Aflac has made its mark year after year in the college sports space. For the past 3 years, Dagger has produced work for the launch of Aflac’s contribution to College Football season. This year was a bit more special because Aflac is a proud sponsor of the College Football Kick Off Game. Dagger was tasked with creating a campaign to announce the new sponsorship and partner with Coach Prime + Saban for this seasonal launch. Deliverables included: OOH, Paid + Organic Social, and TVC/OLV.