SLUTTY VEGAN ATL
Slutty Vegan ATL is a popular vegan food truck turned restaurant. This company took the media by storm with clever and captivating social media strategy and content marketing. I started as the lead brand designer after winning the package design competition in 2018 and exited as the Art Director of the Social Media team.
Over the course of 6 months, I led the social media team that grew the account following on Instagram by 60,000+ (342,0169 to 407,000 and counting). Our team was tasked with a variety of requests from Social media and influencer strategy, to directing food photoshoots, creating evergreen campaigns, and creating packaging & environmental design.
Brand Guidelines
Food Photography Art Direction
Shot by: Madelynne Ross
Packaging Design
Video Art Direction
Shot by: De’Aira Horton