IHG: CROWNE PLAZA

Crowne Plaza Hotels is one of the few premium brands under IHG. Recently Crowne Plaza Hotels underwent a brand refresh and redesigned a handful of their properties within the U.S. and beyond. IHG came Dagger to create organic and paid social media content that matches their updated aesthetic. The ask was to create updated social brand guidelines, and design a new set of organic + paid social assets to pair with the updated guidelines.

Deliverables: Social Brand Guidelines, Static Social (Meta), Static Story (Meta), Animation (Meta/TikTok)