AJC Mural Commission

AJC has sponsored the popular ‘Peachtree Road Race’ for over 55 years. This year, in light of their recent brand launch, I led the team tasked with sourcing a local muralist influencer to produce their interpretation of Atlanta and what the AJC offers to the city. We worked hand-in-hand with our muralist to provide edits and ensure the vision was on-brand and on-brief. I led the entire project from sourcing influencer muralists around atlanta to the content capture video posted on social platforms.